The Nissan Titan Can Go Back To Uranus

My little brothers GIANT Titan next to my truck

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         In 2004, Nissan introduced a full sized utility truck named the Nissan Titan to North America in hopes to compete with the “Big Three” (Ford, General Motors, and Chrysler), who were dominating the truck market in North America. Nissan chose the name Titan to portray its size and power. If Nissan had researched the name Titan in Greek Mythology, they would have known that “the Titans” were the children of Uranus and Gaea. The Titans in Greek Mythology have a history of failing in battle. They ruled earth before the Olympians overthrew them, and after an attempt to overthrow Zeus in heaven, the Titans were banished to the underworld.

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         Nissan’s plans to go into battle against the “Big Three” with a name that historically defines a family of gods who failed and were ultimately banished, seems like an invitation for bad luck. History has shown that Nissan was not as successful with the Titan as they had hoped they would be. I spoke with a previous General Manager of a dealership franchise here in Utah; he told me that the Nissan Titan was their least favorite vehicle to take in on a trade. When any of his dealerships took a Titan as a trade-in, they made sure that they offered the customer well below value so they could turn around and list it at a low price and get rid of it as quickly as possible. When I asked him why they disliked the Nissan Titan so much, he told me that when they first started getting the new trucks into their dealership showrooms they had issues with them when customers would come in for test drives. The salesmen coined the truck as “the first truck they would sell that wont hit a hundred thousand miles”.

         The Nissan Titan has had numerous issues with reliability, but the main issues consumers have reported are related to the two most important factors in a truck: the engine and transmission. Reports show that Nissan has been willing to make repairs under warranty, but once the warranty runs out consumers are faced with paying for the expensive repairs out of their own pockets.

         In newer versions of the Titan, Nissan has supposedly fixed all of the defects and issues the earlier years had, but it’s hard to trust a company that created such a poorly designed truck for so many years. Nissan should have focused on fixing the reliability issues they had with the Nissan Frontier (a small version of the Titan) before attempting to take on the “Big Three” and building the Nissan Titan.